News Broadcasting
Euronews boosts its presence in India on cable
MUMBAI: Making rapid advances in the country, Euronews has signed four distribution agreements with leading regional cable networks covering Delhi and the suburb of Noida.
The English service of Euronews is now part of the basic digital line-up of the cable operators Star Broadband, Satellite Channels, Home Cable and Neo News Network, which are received in close to 1.1 million homes.
Moreover, it began its distribution in India in 2013 through agreements with international hotel chains such as Radisson, Hyatt and Crown Plaza. Over 10,500 rooms in 50 hotels around the country receive Euronews.
Euronews worldwide distribution director Arnaud Verlhac said, “Asia and the Indian sub-continent are a key geographic area for Euronews’ development. The obvious growth potential of India makes the country a strategic and necessary place to do business. These recent distribution agreements are the result of three years of work by the entire team and testify to the value of our objective editorial approach and the quality of our programmes and magazines.”
Euronews regional distribution manager Asia-Pacific Sabrina Mimouni added, “Launching Euronews in the Delhi area is the first visible sign of Euronews’ arrival on this market which is particularly difficult to penetrate. I am delighted by the confidence the four big cable operators have shown in us. In just a few weeks, they put Euronews in their basic line-up so that the largest number of subscribers would have access.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
