News Headline
Euro RSCG Worldwide launches new global brand
MUMBAI: As part of its goal to become the world’s leading integrated marketing communications company Euro RSCG Worldwide has announced the formation of Euro RSCG 4D. This is the agency’s new global marketing services and digital brand.
Euro RSCG 4D was created by the merging of existing Euro RSCG marketing services and Euro RSCG interaction companies with the new agencies that joined Euro RSCG during the September Havas reorganisation, such as Euro RSCG Skybridge, EHS Brann, Brann Worldwide, and NRS.
A company release informs that as a result of this integration Euro RSCG 4D will be the world’s largest direct and digital network, with a depth of expertise in professional marketing and data. Euro RSCG 4D will be led by its CEO George Gallate. He is an executive VP of Euro RSCG Worldwide and the current global CEO of Euro RSCG Interaction.
Gallate will be responsible for the promotional leadership and development of Euro RSCG’s marketing services capabilities as well as client business development. The New York headquarteerd Euro RSCG 4D will integrate all the agency’s global marketing services capabilities into four broad strategic service offerings.
They are Direct (CRM, DRTV, direct marketing), Digital (interactive), Drive (promotion, event, retail, channel, design, merchandising and brand experience), and Data (modeling and analysis). Euro RSCG 4D will have over 700 clients. The key ones include Intel, Peugeot and Citigroup. The Euro RSCG 4D brand will combine 118 offices, 45 businesses, 42 countries, and be made up of over 5,000 employees.
Euro RSCG Worldwide chairman, CEO Jim Heekin added, “The decision to create Euro RSCG 4D is consistent with our commitment to present clients with Creative Business Ideas. These are transformational ideas that will drive profitable business growth. Reorganising our company over the last 24 months into fully integrated ‘Power of One’ local organisations was the first step in facilitating this goal.
“Launching Euro RSCG 4D as a truly integrated global marketing services network is the logical next step. It will not only make it easier to create and execute impactful integrated marketing programmes, it will also make us easier for clients to buy locally, regionally and globally. “
Gallate added, “This change is the result of client demand. They want more effective integration of their brand messaging, but they also need more accountability in their marketing communication. It’s about delivering the right message, to the right people, in the right place, and at the right time-to drive profitable growth. To accomplish that we must offer clients a full spectrum of marketing apabilities both online and offline.
“We are uniquely resourced to deliver this. Euro RSCG 4D is a ‘best of breed’ agency that will apply a customer and ROI-focused approach to accountable marketing programmes. By aligning under the Euro RSCG 4D name, we give clarity to our network brand while continuing to leverage the equity of the most recognized, individual brands in their discipline. We have a strong and successful history in direct and digital marketing, working for many of the world’s leading brands, a strength in promotional marketing, a data operation that integrates our capability and provides an accountable marketing platform.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
