News Broadcasting
ETV revamps channels in five states, launches special
MUMBAI: Continuing with the on-going refresh of its channels, ETV channels in MP/Chhattisgarh, Bihar/Jharkhand and Rajasthan also underwent a complete makeover. Apart from the fresh packaging, new look and feel; new shows were also launched on these channels. To promote the new look, the channel will also be rolling out a multi-media campaign across the states.
Panorama Television, a part of Network18, operates 13 channels and is among India’s largest regional news networks comprising of ETV and News18 brands across 26 states .
Network 18 president – strategy, product & alliances & A + E Networks MD Avinash Kaul said, “We are committed to bring the best in terms of content, formats and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat and Karnataka have already been revamped. The changes that are being effected in these three channels now are a part of the same process towards ensuring a consistent, common and superlative viewing experience.”
In terms of their programming, all three channels will have a hard hitting debate show Prime Debate at 8pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same threadbare. The show will be hosted by top anchors such as JP Sharma in Rajasthan and Praveen Dubey & Prakash Chandra Hota in MP and Chhattisgarh respectively.
A new crime show Tafteesh will also be launched – all three channels will have this show and will highlight the latest crime stories from each state. Special shows will also be launched such as News Trendz on ETV MP which will present the latest trends on social media and Seedhi Satt a one on one interview show with Shreepal Shaktawat on ETV Rajasthan.
ETV News Network group editor Rajesh Raina added, “We feel that these changes will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen our connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters to them most.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
