News Broadcasting
etc’s ‘Kahani Kismat Ki’ completes one year
‘Kahani Kismat Ki’, etc channel’s first non-music and non-films based programme, has completed 365 days and is still going strong.
Each day at 10.30 pm (repeat programme at 8.00 am next morning) for half an hour Pandit Prakash Bhardwaj makes his predictions for the next day. He also provides easy solutions for the woes of many who send in their queries on the programme.
‘Kahani Kismat Ki’ receives more than 10,000 letters, a company press release noted. The questions range from advice on careers to life partners.
‘Kahani Kismat Ki’ is the first program of any non-mainline channel to be featured as one of the Top Five programmes on satellite channels, according to INTAM data.
Talking about Kahani Kismat Ki, etc CEO Pradeep Dixit says: “etc’s move to venture beyond music has paid off handsomely. It has completed a very successful one year. Its popularity had become evident within three months and we have had to increase the duration of the show (from 15 minutes to half an hour) on viewers demand.”
etc is music-based family entertainment channel. It is beamed from Thaicom-3 and is a free to air analog channel. More than 20 million household watch etc, according to the release.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
