News Broadcasting
etc ties up with Sony Music for joint marketing
Following close on the heels of its tie-up with the RPG-owned HMV Saregama, Etc has linked up a deal with Sony Music for joint marketing of selected albums.
The first joint venture called Jagratan is in a twin cassette album format and will comprise religious Jagrata bhajans and geets (devotional songs) rendered by the nightingale of Indian music Lata Mangeshkar exclusively for this album. The music is by Surendra Kohli and lyrics are by Balbir Nirdosh.
The album has been produced jointly by Sony, etc and Dainik Jagran – the largest circulated Hindi language newspaper in north India.
With the Navratras festival (Gujarati festival of nine nights of dancing and merriment) around the corner, this exercise is actually a tactical promotion of sorts. This tie-up has come about as etc’s morning band based on religion, is very strong and has a very good rapport with viewers.
The selling and production will be handled by Sony online distribution and etc will be carrying the online promos, with revenue being shared by both etc and Sony.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
