News Broadcasting
etc Punjabi may go pay post CAS
MUMBAI: Although ETC Networks had earlier announced that its channels etc and etc Punjabi would become free-to-air after 14 July 2003, there is a possibility that etc Channel Punjabi will go pay.
At a CAS seminar organised by ETC Networks in Mumbai on Thursday, ETC Networks’ director Jagjit Singh Kohli said the decision would depend on the business/revenue model of the channel. “Our research indicates that etc Punjabi has exclusive content that is not available with competitors – for instance, the Gurbani (live renditions from the Sikh holy book relayed from the Golden Temple, Amritsar). Moreover, our internal research indicates that large chunks of viewers in North India are hooked on to the channel and will definitely pay the monthly charges.”
However, Kohli categorically confirmed that the flagship Hindi music channel etc would remain FTA. “etc music channel has substantial reach, penetration and distribution. In fact, it gets advertising revenues due to these strengths. Moreover, it also earns monies due to sponsored trailors and music videos amongst others. There is no question that etc Hindi would remain free,” Kohli said.
He also added that several broadcasters will have to take a decision about converting pay channels into FTA and vice versa. “It entirely depends on the business model that the broadcaster adopts. Currently, some of the MSOs are asking pay channels for commitments that they would remain pay for a certain specified duration. However, the government notifications don’t specify any such commitments. As far as the government is concerned, the more the number of FTA channels, the better it is. The government can then claim that CAS is a success.”
In an interesting revelation, Kohli also pointed out that the broadcasters have proposed to have different MRPs (market retail prices) for channels in different cities. In their meeting with MSOs on 18 June, broadcasters had given MSOs a chance to add their margins to the pay channel rates specified by the broadcasters. However, Kohli felt that the differential pricing regime would not be allowed as the government wants standardised rates across the country.
News Broadcasting
TV9 to host What India Thinks Today Summit 2026 in Delhi
PM Narendra Modi to keynote two day forum on India and the world
NEW DELHI: TV9 Network is gearing up to host the fourth edition of its flagship What India Thinks Today Summit 2026 on March 23 and 24 in the national capital, bringing together a wide spectrum of voices to debate India’s place in a shifting global order.
The summit will open with a keynote address by Narendra Modi, setting the tone for this year’s theme, “India and the world”, as the country positions itself at the crossroads of economic growth, geopolitical shifts and technological change.
From cabinet ministers to chief ministers, business leaders to cultural figures, the event promises a crowded stage and a lively exchange of ideas. Union ministers such as Piyush Goyal and Jyotiraditya Scindia are expected to attend, alongside state leaders including Mohan Yadav, Pushkar Singh Dhami, Bhajan Lal Sharma, Nayab Singh Saini and Bhagwant Mann.
Political voices from across the aisle, including Smriti Irani, Akhilesh Yadav and Asaduddin Owaisi, will also join the conversation, ensuring that the debates are as diverse as they are dynamic.
Adding a cultural and sporting touch, personalities such as yoga guru Swami Ramdev, poet Kumar Vishwas and cricketing names like Sourav Ganguly, Axar Patel and Arshdeep Singh are set to share the stage. Global business leaders and diplomats will further widen the lens, reflecting the summit’s international outlook.
Speaking ahead of the event, TV9 Network managing director and chief executive officer Barun Das, said India stands at a unique moment in history, combining demographic strength, technological capability and entrepreneurial energy. He noted that in uncertain times, honest conversations and bold ideas will shape the country’s trajectory.
The summit will explore themes ranging from economic growth and governance to innovation, sustainability and culture, positioning itself as a platform for dialogue at a time when the world is in flux.
With a packed agenda and a high-profile guest list, What India Thinks Today Summit 2026 aims to do more than just talk. It seeks to capture a moment where India is not only part of the global conversation, but increasingly helping lead it.
