News Broadcasting
ETC Punjabi comes out with first ever SMS interactive show ‘Sadda Top 10’
In a bid to connect further with the viewer ETC Punjabi has started a unique one of a kind countdown show. Sadda Top 10lets music lovers select the top ten songs which they want aired. This is different from countdowns on rival channels like MTV, B4U which make their picks based on the opinion of music critics, album sales, market research and analysis.
Viewers have to SMS their preferences to the channel. The song, which receives maximum SMS requests, becomes the top song of the week. The rest of the countdown is done according to the SMS preference received for each song. To send in the entries in this inter-active show Sadda Top 10, viewers have to use the SMS no. 303 of Punjab Spice.
The one hour show will air every Thursday at 7.10 pm. Besides pronouncing the winning songs there are plenty of prize up for grabs for the viewers who are participating in the song selection. The show has been produced in association with Positive Comsol Delhi and winners are announced through their mobile numbers.
The release states that already 12 winners have won free stays at Amritsar, Behror and other towns. Prizes also include free airtime from the mobile service provider Spice Punjab.
Rabindra Narayan president ETC Punjabi had these comments to make about the initiative: “SMS is one more step in ETC’s mission for reaching out to maximum viewers of Punjab and provide them with a platform to voice their heart as quantified in our channel’s catch line – Dil Apna Punjabi. SMS provides an instant platform to our viewers to be a part of the channel.” The network is working details for similar contests on the other channels. Watch this space for more details.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
