GECs
ETC launches film-based show ‘Bada Pardaa’
MUMBAI: ETC has launched Bada Pardaa, a show showcasing different aspects of popular films. Dedicated to one film per episode, the attempt is to get viewers closer to big movies.
According to an official release, the show will kick off this November with old classic Mughal- E -Azam.
Bada Pardaa will showcase different aspects of films. Its songs, its stars, its producer/director, scenes and interesting incidents will be flashed on ETC all through the period of thirty days, when the forthcoming film is riding as Bada Pardaa, says the release.
So one can see special 40 seconds capsules dedicated to Mughal- E -Azam, hear songs of the film on ETC Music, catch some good and see the making of the film in the show ‘Unseen’, adds the release.
Viewers can catch Director’s Special, a 30-minutes show about the director of Mughal- E -Azam K Asif, his work and his time. Then there is ETC Shahanshah and ETC Shahzaada talking about Prithviraj Kapoor and Dilip Kumar respectively. It will also have the viewpoint from people who matter. These shows will telecast between 8 November to 16November, while other trivia and complete songs will continue all through the month in compilations and as capsules.
Viewers can get entertained with unknown facets about the life of the stars and director in vignettes and tidbits. In short Bada Pardaa is a bagful of goodies from the classic Mughal- E -Azam.
It will also have contest with 60 seconds capsule. It will be on air five times a day and will ask questions pertaining to trivia, colorization concept, and multimedia contests about the film.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
