Music and Youth
etc in strategic tie-up with HMV
Entertainment music channel etc has signed a strategic deal with RPG owned music company Saregama HMV.
Under this agreement, Saregama HMV and etc will jointly present various albums. etc will provide the on air promotional platform for the albums, while Saregama HMV will provide content from its own repertoire and other marketing support, a company release says.
To begin with Saregama HMV and etc are jointly coming out with four audio albums in this calendar year. The first album due for release is “Kya Zamana Aa Gya Hai” – a musical interpretation of jokes about today’s materialistic world. Sung and composed by Vihan-Akask, it includes poets like Salil Chaturvedi, Vinoo Mahendra and Vishal Chaturvedi. While other albums include a compilation of memorable ghazals sung by some most popular singers of their music genre, a collection of specific genre songs from various movies of Raj Kapoor, and a compilation of some of the best-known devotional songs.
Speaking about the tie-up, Pradeep Dixit, CEO, ETC Networks Ltd. says: “The deal reaffirms the belief that etc’s strong Bollywood focus approach is best suited to reach the music lovers of the country. Both etc and HMV believe that this tie up will enable us to provide our audience an opportunity to buy their kind of music and open up a highly lucrative source of revenue. For us it makes prefect sense to join hands with Saregama HMV as it has a catalogue that cover almost all the genres of music, something that is reflected in our programming policy.”
Saregama HMV has the largest catalogue and roster of artistes of Indian music in the country.
Harish Dayani, executive director, Saregama HMV says: “It makes imminent sense for a music company like Saregama HMV to have a collaboration with a music channel like etc. In this form of tie-up both tend to benefit since we can provide the software and etc brings the platform to promote the same.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
