GECs
ETC debuts ‘Bada Pardaa’ with ‘Mughal-E-Azam’
MUMBAI: Music channel ETC has launched a new slot Bada Pardaa and for its debut the channel is show casing a full blown bonanza from old classic Mughal-E-Azam.
Starting this November, Bada Pardaa will showcase different aspects of one film. The channel will be flashing snippets about its songs, stars, producer/director, scenes and interesting incidents on ETC for thirty days.
As for its debut episode, the music channel will air a special 40 seconds capsules dedicated to Mughal- E -Azam. In addition to that the channel will be airing the exclusive full songs of the film, exclusive scenes called Explosives and see the colorful making of the film in the show Unseen, says a company release.
The channel has also compiled a half an hour show about Mughal-E-Azam’s director K Asif’s work and time. The movie of the month will have also be recieving comments and praise for this film by the director’s and cinematographers of today.
While ETC Shahanshah and ETC Shahzaada, half an hour shows will talk about Prithviraj Kapoor and Dilip Kumar respectively, says the release.
It will also have the viewpoint from people who matter. These shows will telecast between 8 to 16 November, while other trivia and complete songs will continue all through the month in compilations and as capsules.
Viewers will also be informed about the unknown facets about the life of the stars and director in vignettes and tidbits.
In addition to that, there is also a contest, a 60 seconds capsule that will air five times a day and will ask questions pertaining to trivia, colorization concept, and multimedia contests about the film.
ETC also has special show ETC Anarkali showcasing the legend actress Madhubala. Created from her footage and clipping with some imagination thrown in, these will be enticing and graceful fillers shown all through the day.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
