News Broadcasting
etc courts viewers with new genres
From music to alternative healing, etc seems determined to innovate in a bid to bring in the viewers.
Claiming supremacy among the current crop of music channels with statistics for the week ended 4 May (17 of the top 25 programmes on music channels during the week are from the etc stable, according to TAM), the channel is now diversifying into untrodden territory. Gagar Mein Sagar to commence telecast this Sunday at 1 pm, deals with various forms and aspects of alternate medicines and remedies.
Writer Kamini Khanna and spiritual healer and vaastu consultant Shankar Bable will anchor the show that deals with and explores popularly practised subjects like Feng Shui, Vaastu Shastra, Crystal Therapy, Medical Astrology, Pyramid Therapy, Acupressure, Tarot Card Reading, Signature analyses and Acupuncture. The programme will also educate the viewers about the significance and reality of Totka (casting spells), says the channel.
A film based show, On Air will tackle films scheduled for release, invite artistes and directors of the film on the show to talk about their experience and expectations from the film. The show takes off next Monday at 8.30 pm with superstar Amitabh Bachchan talking about his film Hum Kissi Se Kam Nahin.
etc’s third new show to begin in June belongs to a genre tried and tested on the channel. Sun n Dance Hour has one hour of non-stop remix songs from old and new films and music albums, to be telecast every Saturday at 8 pm with repeats on every Sunday at 10 am.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
