Music and Youth
etc Channel Punjabi pooh-poohs Lashkara claim to top spot
Refuting claims by Reminiscent Television Network (RTV) that its Lashkara was the No.1 Punjabi language channel, etc has released figures that say its Channel Punjabi is the real leader.
Lashkara, quoting AG Nielsen’s TAM data, said it had a C&S penetration of 80 per cent in Punjab and just under 50 per cent in Delhi.
An etc release for the period 30 April to 6 May says etc Channel Punjabi has a 17.46 per cent channel share, just ahead of Alpha Marathi’s 16.33 per cent. Lashkara comes in third with 14.21 per cent while Tara Punjabi is way behind with 1.3 per cent share. The release quotes ORG Marg Intam data culled from a 1,063,000 sample base comprising 4+ age group in towns in Punjab with a 10 to 30 lakh population strength.
What has really driven viewership towards the channel in the four months it has been on air is in large measure sourced to the exclusive telecast rights etc channel Punjabi has to the renditions of the Gurbani from the Golden Temple (Sikhism’s holiest shrine) in Amritsar. The telecasts are mornings and evenings. The rights remain with etc for the next 11 years.
etc Channel Punjabi is an entertainment channel compromising serials, religious programmes, music, feature films and news. etc Channel Punjabi is a free-to-air analogue channel and is beamed on Thaicom-3. Besides a strong and very large presence in Punjab, its programme mix has enabled etc Channel Punjabi to penetrate deeper into rest of the country and other international markets, the release states.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
