Music and Youth
etc Channel Punjabi pooh-poohs Lashkara claim to top spot
Refuting claims by Reminiscent Television Network (RTV) that its Lashkara was the No.1 Punjabi language channel, etc has released figures that say its Channel Punjabi is the real leader.
Lashkara, quoting AG Nielsen’s TAM data, said it had a C&S penetration of 80 per cent in Punjab and just under 50 per cent in Delhi.
An etc release for the period 30 April to 6 May says etc Channel Punjabi has a 17.46 per cent channel share, just ahead of Alpha Marathi’s 16.33 per cent. Lashkara comes in third with 14.21 per cent while Tara Punjabi is way behind with 1.3 per cent share. The release quotes ORG Marg Intam data culled from a 1,063,000 sample base comprising 4+ age group in towns in Punjab with a 10 to 30 lakh population strength.
What has really driven viewership towards the channel in the four months it has been on air is in large measure sourced to the exclusive telecast rights etc channel Punjabi has to the renditions of the Gurbani from the Golden Temple (Sikhism’s holiest shrine) in Amritsar. The telecasts are mornings and evenings. The rights remain with etc for the next 11 years.
etc Channel Punjabi is an entertainment channel compromising serials, religious programmes, music, feature films and news. etc Channel Punjabi is a free-to-air analogue channel and is beamed on Thaicom-3. Besides a strong and very large presence in Punjab, its programme mix has enabled etc Channel Punjabi to penetrate deeper into rest of the country and other international markets, the release states.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
