News Broadcasting
ETC brings star-studded events for pooja utsav
MUMBAI: Music channel ETC attempts bring its viewers the essence of pooja utsav with a variety of entertainment programmes. The channel says it has ensured the presence of celebrity guests in all of it shows.
The channel will telecast the events starting 21 October to 23 October from 9 pm to 11 pm.
On 21 October, amateur singer will perform with Shaan. The programme is meant to groom future singers. On 22 October ETC will telecast two hours of singing performance by Abhijit along with guest performers like Kumar Sanu, Vinod Rathod, Taufeek Quereshi & Niladri, Sadhna Sargam, Kunal Ganjawala and Shekhar Suman.
On 23 October, the channel will telecast a two hour-long professional musical performance by Abhijit. He will continue enthralling the crowd along with guest performers like Alka Yagnik, Sunidhi Chauhan, Sukhwinder, Jaspinder Narula, Babul Supriyo and Hariharan, informs an official release.
Says ETC CEO Jagjit Singh Kohli, “We have refurbished the fact that India music is deeply rooted with Indian audience the world over. That is why we decide to present a three-day musical treat for our viewers. It has music, dance and also a chance to explore one’s own singing skills”.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
