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ET Now edges past UTVi in launch week

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MUMBAI: ET Now has overtaken UTVi to land in the third spot among the English business news channels, posing a potential threat to its competitors right from the launch week.

The channel, with The Economic Times advantage on television, has edged out UTVi both in the All-India market as well as the metros.

While UTVi’s channel share has dipped from 6 per cent to 4 per cent (All-India) for the week ended 27 June, ET Now has actually doubled its market share to attain the third rank.

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ET Now opened with a three per cent market share pan India and doubled this to six per cent for the week ended 27 May.

In the metros too, the channel doubled its slice from 4 per cent in the previous week to 8 per cent. UTVi’s channel share, in comparison, fell from 9 per cent to six per cent during the same period.

So does UTVi foresee a severe damage to its ratings?

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Says UTVi COO Sumit Gupta, “Ratings are a function of both reach and time spent and the only gains that ET has witnessed have come from a reach upside. Time spent per viewer on the other hand is a far more dependable measure for smaller segments.”

Meanwhile, it seems that the new entrant has also eaten into some share of NDTV Profit which has fallen to 20 per cent across India as against the 25 per cent that it held in the previous week. In the metros too, the channel has seen a dip from 26 per cent to 20 per cent.
So how does ET Now predict this upward movement?

Avers Times Global Broadcasting CEO Chintamani Rao, “These are early days for the channel as it is just one week old. I expect to get ourselves in place right now.”

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Interestingly, the period has seen CNBC TV18, the incumbent market leader in the space, take a jump from 66 to 70 per cent in the All-India market. The channel also climbed the ladder to capture 67 per cent of the market (61 per cent last week) in the metros.

What may be encouraging is that the entry of ET Now is showing signs of expanding the English business news genre market pie.

According to the latest Tam data (C&S 25+), the genre has seen an upward move in its All-India viewership with a 0.23 per cent market share for the week ended 27 June. The genre had commanded a 0.22 per cent share the previous week.

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In the metros too, the genre share has grown to 0.28 per cent, from 0.27 in the prior week. It is impertinent to note here that the genre had marked a 0.26 per cent share in week 24.

So what kind of impact does the genre expect with the entry of a new player?

Says Gupta, “The impact will largely be in terms of a wider choice for the viewer and the advertiser and also an additional buzz that will be created for the segment. All these factors bring in a renewed interest in the older players too. On the ratings side, for a genre that contributes to less than 1 per cent share of viewership, the shift is not expected to be tangible.”

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“The real impact of a new player will be gauged in terms of the differentiated programming that the entrant puts together. Path breaking ideas and new formats will be monitored closely by the industry than anything else,” Gupta adds.

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News Broadcasting

Rising Bharat Summit 2026 spotlights India’s global ascent

PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.

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MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.

Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.

Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.

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Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.

Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.

The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.

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Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.

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