News Broadcasting
ET Now channel share stays stagnant; UTVi surges ahead
MUMBAI: UTVi has overtaken ET Now after losing its position to the English business news channel from the Times Global Broadcasting stable in the launch week itself.
As per Tam data for week 27 (All India, C&S 25+), ET Now’s channel share has come down marginally to 5.53 per cent (from previous week’s 5.91 per cent), whereas UTVi, which had 3.98 per cent market share in week 26, went up to 5.67 per cent to regain its third position among the English business news channels.
Among the top two, market leader CNBC TV18 fell to 62 per cent channel share from previous week’s 70 per cent, while NDTV profit upped its share to 27 per cent for the week ended 4 July.
Even in metros, ET Now has lost ground to UTVi. The channel, which edged out UTVi with eight per cent share, lost one per cent in week 27. UTVi, on the other hand, climbed from six per cent share to 13 per cent in the week under review.
CNBC TV18 also shed some of its share in the metro markets to NDTV Profit. From a 67 per cent share in the previous week, it slumped to 51 per cent. NDTV Profit, in contrast, rose from 20 per cent to a 29 per cent market share.
Says UTVi VP marketing Vivek Malhotra, “Last week, what we saw was curiosity sampling for the new entrant.”
Officials from ET Now declined to comment.
More significant, however, will be next week’s data which will reveal viewership numbers for the 2009-10 Budget.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
