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ESPNcricinfo introduces four digital video series for World T20
NEW DELHI: ESPNcricinfo is adding on to the cricket fever this World T20 with four exceptional flagship digital video series to bring the game closer to Indian fans. Providing comprehensive coverage of the global sporting event, ESPNcricinfo has introduced ‘Match Day’, ‘On the Road’, ‘Polite Enquiries’, and ‘Two Men Out’. The video series will set rolling on the website from 15 March and continue all through the World T20.
Aired on ESPNcricinfo, Sony ESPN, Sony ESPNHD and the ESPNcricinfo mobile application, ‘Match Day’ will feature some of the most respected voices in cricket such as Ian Chappell and Mahela Jayawardene presenting match analysis with a unique perspective on the action. The presenters scheduled to be regulars in this series are legends and are popular for calling the game as they see it. The programme will be backed by insights into the successes, failures and key moments of the tournament.
Speaking about ESPNcricinfo’s continuing focus to develop and deliver novel content for enhanced fan experiences across digital and television, ESPNcricinfo India and South Asia editor-in-chief Sambit Bal said, “ESPNcricinfo ‘Match Day’ brings to television all the values of the world’s premier digital cricket destination: credible voices, strong opinions, sharp insights, savvy with numbers, and the strengths of a global network. Ian Chappell, Ajit Agarkar and Sanjay Manjrekar are familiar names on ESPNcricinfo, and we are hugely excited about the television debut of Mahela Jayawardene, a World T20-winning player and a legend of the game. If we are to make only one promise, it will be this: our analysts will be calling it as they see it.”
ESPN India and South Asia vice president Ramesh Kumar said, “In our endeavor to serve our cricket fans anytime, anywhere, ESPNcricinfo Match Day program during World T20 brings the best of ESPNcricinfo insights and analysis for every match on ESPNcricinfo digital media platforms globally. In India fans can also experience the program on Sony ESPN. The program is a perfect example of the multi-platform way that we are growing ESPNcricinfo, and highlights the value that is being unlocked for fans by our recent Sony ESPN agreement.”
Following ‘Match Day’ fans can discover the sights and sounds of India with Melinda Farell with ‘ESPNcricinfo On The Road’ as she travels across the country on a cricketing pilgrimage.
A travel and features video series, ‘ESPNcricinfo On The Road’ provides fans a window to the World T20 tournament through multi-media content, social media integration and user generated content. The ESPNcricinfo On The Road microsite (link) will deliver of a mix of daily and weekly content that will be amplified on social media platforms including Facebook, Google+, Twitter, Vine, Instagram and YouTube. Not just that, the series will include a call to action for user- generated content through #ontheroad and #fandugout.
‘Polite enquiries’ is an interactive platform for fans, with cricket writer Jarrod Kimber and an ESPNcricinfo staff answer fan questions on Twitter. Through five episodes of light-hearted conversation, fans can send in any subject or question about cricket they may want answered.
‘Two men out’ will offer a quirky, yet incisive, take on recent events in the game by Kimber and popular British comedian Andy Zaltzman. The five-episode series will add a dash of humor to the TSexperience, thus augmenting fan engagement.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
