iWorld
ErosNow unveils first look of digital graphic series ‘Blazing Bajirao’
MUMBAI: In a unique marketing initiative, Eros International’s OTT platform Eros Now unveiled the first look of India’s first animated digital series, Blazing Bajirao for Sanjay Leela Bhansali’s magnum opus, Bajirao Mastani.
Blazing Bajirao is dedicated to the adventures and victories of Bajirao Ballal Bhat, Peshwa to the fourth Maratha emperor, Chhatrapati Shahu Raje Bhonsle.
Speaking on the origin and creation of Blazing Bajirao, ErosNow chief creative officer Vaibhav Vishal said, “The approach behind the series has been two-pronged. First, educate the audiences about Bajirao, the legend of Bajirao Mastani and the socio-political-cultural history of the era. Second and more importantly, make Bajirao the hero that he must be for our young audiences. We want them to know how cool he was, discover and associate with the charisma of Bajirao. And, in the process, get ready for the film when it releases.”
“Had Bajirao been on Twitter, he would have been one of the biggest influencers around. So come to think of it, he always was a superhero. To showcase the magnificence of Bajirao’s character, we have got the best people in the business to do the series; the graphic style is unlike anything that has been seen before in any Indian series,” he adds.
A first for the Indian film industry, Blazing Bajirao is a full-fledged digital graphic series, created for the audiences to familiarize themselves with the lives and histories of the lead characters – Bajirao and Mastani – ahead of the release of film Bajirao Mastani.
Produced by Eros International and Bhansali Productions, written and directed by Bhansali, Bajirao Mastani tells the story of one of the least known parts of Indian history – that of the Maratha and Peshwa princes and the love story of Bajirao and his second wife Mastani.
The movie is slated to release worldwide on 18 December, 2015.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
