iWorld
ErosNow launches its official account on WeChat
MUMBAI: Entertainment consumption on mobile screens is increasing by the day. As more and more users turn to their mobile screens for viewing movies, listening music and watching videos, media and entertainment brands all over are vying to capture consumer’s attention through small screens.
Owing to this growing trend, ErosNow, the dedicated online entertainment service of Eros International has announced its official account on WeChat. Through this official account, WeChat users would be able to enjoy unlimited music, movies and get sneak-peek into all the action and buzz on Bollywood. Eros is one of the first Indian film studio to take such a step on one of the most popular messaging apps amongst youth of the country.
“At WeChat, we have constantly endeavored to bring to our users, content and associations which add value to their overall WeChat experience. Through WeChat’s official accounts, we have consistently evolved and innovated the kind of partnerships and associations we bring forth to our users. ErosNow is another step towards bringing engaging content and entertainment offerings for our users,” said WeChat India VP – marketing and business development Nilay Arora.
WeChat users will also be able to share their favorite stuff from ErosNow official account on WeChat to friends through chats or Moments.
“ErosNow’s partnership with WeChat’s innovative technology and strong youth base will further enhance the user experience and help meet the demands of today’s mobile generation,” added ErosNow COO Karan Bedi. Techzone is the platform partner for ErosNow’s channel on WeChat.
To follow ErosNow official account (onAndroid/iOS), WeChat users need to search for ‘ErosNow’ in the search bar or scan the QR code below. Then follow the instructions in the welcome message to get started.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
