GECs
Eros to buy stake in Anytime for Asia Pacific VoD distribution
MUMBAI: Eros International Plc, the company that owns, creates and globally distributes Bollywood content, is in the process of investing up to £2.1 million (Rs 178 million) for a minority stake in Singapore-based Anytime Pte Ltd.
As part of the deal, Eros-branded Bollywood video-on-demand (VoD) service showcasing its library of over 1300 titles will be launched in the 14 Asia Pacific countries where Anytime service has a license to operate. Anytime, one of Asia’s leading supplier of VoD Hollywood entertainment, has shareholders which include CPE Holdings Inc. (Sony), Fox Media Services Inc, Intel Capital, Warner Bros. Entertainment Inc, YTC Group (a Singapore based multinational conglomerate), the Macquarie Bank Group and Coote/Hayes Productions LLC (a U.S.-based TV and film production company).
The agreement also provides for the formation of a joint venture that will be majority owned by Eros to distribute Hollywood movies on digital platforms throughout India. “The JV will provide fully programmed and customized premium Hollywood content services to local service providers as well as to consumers over the open internet,” Eros said in a statement.
The deal, which will give Eros a seat on Anytime’s board, is, however, subject to final due diligence and agreement of full terms. Said Eros International CMD Kishore Lulla, “Anytime’s Hollywood digital entertainment services, world-class technical programming and marketing expertise complement Eros’ strategic vision for expanding choice for consumers in India. Working with Anytime will help us further expand the reach of our extensive Bollywood film library.”
Added Anytime president and CEO Craig Zimbulis, “We are excited about the tremendous value this partnership with Eros International will bring to our shareholders and consumers by expanding ANYTIME’s Hollywood on demand entertainment to a massive Indian market and taking Eros’ premium Bollywood content on VOD to the Asia Pacific region.”
Anytime is the leading VoD channel over IPTV, broadband and digital cable networks in Asia and the Pacific. With four of Hollywood’s major studios and Intel as its shareholders, Anytime has an extensive content of current and library titles available on demand.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
