iWorld
Eros Now Select now on Apple TV channels in 11 new countries
KOLKATA: Eros Now, a leading South Asian streaming entertainment service owned by Eros STX Global Corporation, has made its content available through Eros Now Select for Apple TV channels on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, and other platforms in 11 new countries.
After its successful launch in the US, Canada and India, Eros Now Select is now available to customers in significant overseas markets, such as Australia, New Zealand, Singapore, South Africa, Cambodia, Indonesia, Israel, Malaysia, Philippines, Sri Lanka, and Tajikistan.
The global demand for Bollywood movies and Indian originals makes Eros Now Select an ideal online destination for South Asian diaspora worldwide to access the best video streaming experience. As Indian entertainment content continues to attract a massive audience base worldwide, the expansion through Apple TV channels deepens Eros Now Select’s consumer footprint in these growing OTT markets.
Subscribers to Eros Now Select through Apple TV channels can watch online or enjoy offline downloads of their favourite shows on the Apple TV app. Through family sharing, up to six family members can share subscriptions to Apple TV channels using their own Apple ID and password on their own devices.
Eros Now CEO Ali Hussein said, “The rise in OTT consumption worldwide opens up immense opportunities for Eros Now Select – widely known for its extensive Bollywood and Indian originals – to expand reach and ramp up distribution in 11 new territories on the Apple TV app.”
The Apple TV app brings together all the ways to watch shows and movies into one app and is available on iPhone, iPad, iPod touch, Apple TV, Mac, select Samsung, LG, and Sony smart TVs, Roku and Amazon Fire TV devices, and PlayStation and Xbox consoles. The Apple TV app also features Apple TV+, Apple’s video subscription service offering original shows, movies and documentaries from the world’s most creative storytellers, as well as other Apple TV channels, personalised and curated recommendations, and movies to buy or rent.
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
