iWorld
Eros Now Partners with Dish TV India
KOLKATA:Eros Now today announced its partnership with Dish TV, the leading direct-to-home (DTH) offering the best of online entertainment. As part of the association, Dish TV & D2H users can access Eros Now's massive content library including 12,000 plus movie titles, original shows, short-format content Quickie, music through their android set-top boxes – Dish SMRT Hub & D2H Stream, respectively.
Online content consumption is increasing rapidly as consumers access streaming services from their home. This partnership further deepens Eros Now's reach by providing seamless access to Dish TV India's vast number of consumers in the country. DishTVAND D2H users can avail free access to Eros Now on the first month's subscription after which users can pay as per their subscription plans. The inclusion of Eros Now in DishTV and D2H set-top box, SMRT Stick and SMRT Kit with Alexa services enhances consumers' streaming experience.
Dish SMRT Hub’ and ‘d2h stream’ are internet-based Android-based HD Set Top Boxes and offer a host of features including built-in Google Assistant, Chromecast, Google Play and access to all popular apps. Coupled with the ease of using voice commands via Google Assistant, these Android-based set-top boxes are compatible with any television set and available for Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.
Commenting on the partnership, Eros Now CEO Ali Hussein said, "Eros Now has a vast movie catalogue that features cult classics to modern, new-age films. The massive content library offers high-quality experience to the consumers who can consume the content from their homes on smart TVs, at their convenience. This transformation of OTT consumption moving from personal, private devices to television sets in the living room, is a growing trend with movies and other long-format content being consumed on large screens. Eros Now's endeavour has always been to present the best of online streaming content and provide seamless access to consumers across markets as well as different mediums. The association with Dish TV's innovative services keeps its vast consumer base glued to the television sets with the inclusion of Eros Now's content that offers premium OTT experience."
Commenting on the association, Executive Director and Group CEO, Dish TV India Ltd executive director and group CEO Anil Dua said, “In our endeavour to provide the best of both the linear and online entertainment options, we have recently introduced a whole range of connected devices including Android STB’s and streaming sticks. We are happy to partner with Eros Now and this partnership will enable our customers to have access to their vast online content library across both our Dish and D2H platforms. Dish TV India is committed to delivering the best TV viewing experience while offering unique content options to its customers and this partnership is another step in the same direction.”
In addition to Android STBs, Eros Now is also available on Dish SMRT Stick & SMRT Kit and will be soon available on D2H magic & D2h Magic Voice-Enabled.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
