iWorld
Eros Now partners with Applause Entertainment for Udan Patolas
MUMBAI: Streaming platform Eros Now has partnered with Applause Entertainment to create a premium romantic comedy series titled Udan Patolas. The audience can look forward to a fun-filled entertaining piece of content with intense emotion and drama that will be seen on the OTT.
Udan Patolas, is the Indian adaptation of hit Israeli series Honey Badgers from Armoza Formats, a riveting story of four friends and their aspirational journey in Mumbai. This is a tale of a strong sisterhood replete with inside jokes, emotional upheavals, and many unplanned comic moments. The Eros Now Original series is produced by Applause Entertainment in association with Sol Production and is directed by Shakti Sagar Chopra. It features Aastha Sidana, Sukhmani Sadana, Apoorva Arora, Poppy Jabbal, Tanya Kalra, Manik Singh, Rajbeer Singh, Mayank Arora, Vaibhav Talwar, and Rakesh Bedi.
Eros Group chief content officer Ridhima Lulla said, "At Eros, our constant endeavour is to present audiences with fresh and fascinating content in varied genres. The partnership with Applause Entertainment is a step further in enhancing our robust Originals library and continue to attract audience across demographics and geographies. We have always presented Indian content internationally and with Udan Patolas we will now be showcasing an international adaptation for our viewers.”
Applause Entertainment CEO Sameer Nair said, "We are excited to partner with Eros Now to build their slate of original content. We are glad to be able to entertain and delight their customers with two exciting series from the house of Applause, starting with Udan Patolas.
Recently, Eros Now unveiled its strategic market expansion plan, as part of which it will add 46 new titles – comprising 33 film premieres and 13 original series – in 2021. The platform caters to 36.2 million paid subscribers and 211.5 million registered users worldwide as of 30 September 2020.
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
