Music and Youth
Eros Now, Gold’s Gym announce partnership in India
MUMBAI: Eros Now, India’s premiere Video OTT platform and Gold’s Gym, have announced a new partnership in India. The company will offer Gold’s Gym fitness enthusiasts entertainment on the go, with a line up of their best films, music and originals that can be watched on their devices during sessions.
The partnership offers Gold’s Gym members a flat 60 per cent off on Eros Now’s annual subscription, otherwise priced at INR 999 (approximately $14.50). The offer is available for existing as well as new customers at Gold’s Gym’s 134 fully equipped gyms across 85 cities in India, until 11 December 2018. The association will give users access to Eros Now’s extensive catalogue of over 11,000 Bollywood and regional language films, music videos, originals and entertainment shows.
Eros Digital CEO Rishika Lulla Singh said, “Eros Now’s partnership with Gold’s Gym is a fitting example of a brand integration that aims at uplifting the lifestyle choices of people. We are delighted to extend our entertainment library to the customers who use Gold’s Gym’s services across the country. Through this partnership, we hope that consumers have a dynamic fitness experience while consuming entertainment, anytime, anywhere.”
Gold’s Gym India COO Nikhil Kakkar said, “Eros Now is raising the bar in the field of digital entertainment. Gold’s Gym is extremely delighted to partner with Eros Now and we believe that offline and online meeting of synergies can definitely help take brand building to an all new level.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
