iWorld
Eros Now extends partnership with BSNL to cover postpaid customers
Mumbai: Eros Now, the South Asian OTT entertainment platform owned by Eros STX Global Corp, has announced the extension of its partnership with the Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL). Eros Now had first partnered with BSNL in 2019 for its prepaid user base.
As a part of this association, Eros Now’s content catalogue comprising over 12,000 film titles, premium originals, music videos, and short-form content will also be available to BSNL’s entire postpaid user base. The partnership with BSNL, which has a pan-India presence across all the 22 telecom circles in India, will serve the growing demand for content in different languages across the country, said the streaming platform in a statement on Thursday.
“It is our constant endeavor to address the growing demand for premium content across markets and bolster the growth of the digital ecosystem. As we continue to entertain consumers across India, including smaller cities and towns, our ability to choose the right partner becomes critical, stated Eros Now CEO Ali Hussein. “No one covers India like BSNL and this partnership will give a massive boost to our reach in the Indian heartlands while giving users access to our premium content.”
As per research by Digital TV, the language services market is growing exponentially. The global localisation industry has grown up to 40 per cent in the last three years, with OTT content localisation being the defining factor for this rapid growth. Eros Now offers content in multiple languages including Hindi, Marathi, Bengali, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Gujarati among others.
“Digital media consumption has increased exponentially in the past few years,” said BSNL director –consumer mobility Sushil Kumar Mishra. “They prefer engaging content in their native language. I am excited for our users across India who will now have access to Eros Now’s massive library of premium content in various Indian languages.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
