iWorld
Eros Now boosts content slate, announces 46 new titles for 2021
MUMBAI: Eros Now is going big with its content strategy for 2021, in the form of 46 new titles, including 33 film premieres and 13 original series, planned for launch in the coming year. With this strategic announcement, which featured Bollywood stars Ayushmann Khurrana and Kartik Aaryan, the company hopes to engage with its existing global audience and cater to the growing consumer demand for fresh and entertaining online video content.
The comprehensive and diverse content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data sourced from target audience in the Indian and global diaspora. The promo featuring Ayushmann Khurrana and Kartik Aaryan showcases Eros Now’s commitment to present differentiated yet entertaining content for audiences across markets in India and worldwide.
Regional language content slate will also get a boost with a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi, amongst others. These 33 film premieres and 13 original series will appeal to a diverse audience that is interested in exploring the best of online video streaming. In addition, Eros Now will debut 30 new Quickies and 10 new short films.
In the half-year ended 30 September 2020, Eros Now increased its paid subscriber base by 6.9 million, to a total of 36.2 million. The company is banking on this new content slate to further deepen user engagement and reinforce the platform’s growth.
Ridhima Lulla, chief content officer, Eros Group, said, "We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before."
The campaign, #KahaaniHarRangKi, will be further promoted through a 360-degree marketing outreach. Eros Now has created videos that will be amplified across digital and social media platforms. Additionally, the OTT platform has recruited several influencers to strengthen the campaign by reaching out to a vast audience and spreading the joy of entertainment to Indian as well as global audiences that enjoy diverse South Asian content.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
