iWorld
Eros Now boosts content slate, announces 46 new titles for 2021
MUMBAI: Eros Now is going big with its content strategy for 2021, in the form of 46 new titles, including 33 film premieres and 13 original series, planned for launch in the coming year. With this strategic announcement, which featured Bollywood stars Ayushmann Khurrana and Kartik Aaryan, the company hopes to engage with its existing global audience and cater to the growing consumer demand for fresh and entertaining online video content.
The comprehensive and diverse content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data sourced from target audience in the Indian and global diaspora. The promo featuring Ayushmann Khurrana and Kartik Aaryan showcases Eros Now’s commitment to present differentiated yet entertaining content for audiences across markets in India and worldwide.
Regional language content slate will also get a boost with a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi, amongst others. These 33 film premieres and 13 original series will appeal to a diverse audience that is interested in exploring the best of online video streaming. In addition, Eros Now will debut 30 new Quickies and 10 new short films.
In the half-year ended 30 September 2020, Eros Now increased its paid subscriber base by 6.9 million, to a total of 36.2 million. The company is banking on this new content slate to further deepen user engagement and reinforce the platform’s growth.
Ridhima Lulla, chief content officer, Eros Group, said, "We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before."
The campaign, #KahaaniHarRangKi, will be further promoted through a 360-degree marketing outreach. Eros Now has created videos that will be amplified across digital and social media platforms. Additionally, the OTT platform has recruited several influencers to strengthen the campaign by reaching out to a vast audience and spreading the joy of entertainment to Indian as well as global audiences that enjoy diverse South Asian content.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
