News Broadcasting
Eros Investments acquires ENT global, partners with L3COS
Mumbai: Eros Investments on Tuesday announced the acquisition of ENT Global to form a strategic partnership with L3COS for the mass adoption of the web3 creator ecosystem.
Later this month, L3COS will launch the world’s first ever fiat-on-chain (FoC) with three initial currencies-EUR, GBP, and USD-all of which are fully one-to-one cash backed and safeguarded by central banks.
FoC will be used for payments and transactions by launch partners AgriDex, the global supply chain marketplace for the agriculture and food industry, and ENT Global, the digital rights management company now owned by Eros Investments.
Eros Investments said that this partnership with L3COS will pioneer technological disruption of two trillion dollars in the sports and entertainment industry
The closed-loop native marketplace for celebrities and creators will be live soon, with an initial $500 million of FoC deposits. Every participant transacting on the L3COS platform will have a KYC/AML screened unique and verified digital identity, to enable individuals, businesses, and governments to interact and trade in a safe and regulated way on a global scale. This frictionless trade is facilitated using smart contracts and the currencies of the end user’s choice. Revolutionary FoC technology delivers real-time settlement (real-time gross settlement) of all transactions within the L3COS ecosystem.
Eros Investments and ENT Global will power the entertainment and sports marketplace with digital rights management in partnership with L3COS. The collaboration allows the companies to collaborate to build the first web-based entertainment ecosystem, allowing creators and fans to interact directly for the purchase, sale, and trading of various digital assets.
Eros Investments chairman Kishore Lulla said, “As we ready ourselves for this industry evolution, Eros is pleased to be able to create a first-of-its-kind worldwide marketplace that eradicates barriers to entry for consumers transacting on a blockchain ecosystem. With central bank safeguarding, consumers will be able to confidently, for the first time, transact in an entertainment digital marketplace with fiat on chain capability. This is the next stage of evolution in commerce, and we are excited to pioneer disruption with L3COS.”
“We are extremely excited about our new partnership with Eros Investments and ENT Global to offer our web3 solution for the entertainment and sports industries, which brings together creators, athletes, and entertainers and allows them to develop and trade digital intellectual properties – from event tickets, art, games, and merchandise – directly with their fans worldwide, without any middlemen or risk of fraud,” added L3COS founder Zurab Ashvil.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
