iWorld
Eros International Plc to release Andhadhun in Japan on november 15
MUMBAI: – Eros International Plc, a Global Indian Entertainment Company, has announced the planned theatrical release of Andhadhun in cinemas in Japan on November 15th. Andhadhun is an Indian black comedy crime thriller film directed by Sriram Raghavan. The engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte was originally released theatrically in India and internationally to widespread critical acclaim. The film was produced by Viacom18 Motion Pictures and Matchbox Pictures and distributed internationally by Eros International.
Andhadhun has already been screened and appreciated by the audience of multiple nationalities and cultures in various parts of the world including China, Korea, Russia and Kazakhastan.
Speaking on the announcement,Eros International Media Ltd Chief Operating Officer Kumar Ahuja said, “Eros Now’s legacy of entertaining the masses with the best of Bollywood films is a well-established territory. We are keen on sharing this exciting & highly captivating narrative with the audience of Japan and hoping they will enjoy and embrace the film it just as much as the viewers did from the other parts of the world.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
