Music and Youth
Eros International in 2-year output deal with K Sera Sera
MUMBAI: London-headquartered media and entertainment group Eros International that owns and distributes Bollywood content globally has announced a long-term output deal with the Mumbai-based production house K Sera Sera to co-produce and exclusively handle global distribution of its forthcoming films.
Indiantelevision.com was the first to report that K Sera Sera and Eros were in negotiations for an output deal.
“We have signed an MoU for a broadbased two-year output deal. We are working out the details,” says K Sera Sera managing director Parag Sanghvi. The deal is “for assignment of some of its rights for some of its forthcoming film projects.” Definitive agreement for assignment of the rights shall be entered between the parties at a later date.
The deal gives Eros access to K Sera Sera’s entire output over a long term period, which is guaranteed to be at least 10 films. Projects in the pipeline include Nanhe starring Bobby Deol, Dombivili Fast directed by Abbas Mastan, and three Salman Khan films, including Partner directed by David Dhawan, informs an official release.
With this deal, Eros expects to increase its presence in India through co-productions and the acquisition of distribution rights to include music publishing and more significantly, Indian cinema distribution, which accounts for over 50 per cent of the revenues of the Indian film industry.
Says Eros chairman & CEO Kishore Lulla, “This deal demonstrates our content consolidation strategy as outlined at the time of our flotation. We are confident that collaborating with a successful production house like K Sera Sera will help accelerate our growth from co-productions and ensure a steady flow of content through our pipeline.”
Adds Sanghvi, “We are delighted to be associated with Eros who have been pioneers in the Bollywood distribution and entertainment space for over three decades. This output deal allows us to focus on our core competency of film production.”
Eros’s latest Bollywood venture has been Omkara, a Bollywood adaptation of Shakespeare’s Othello. As per the official release, the movie grossed box office revenues of $6.7 million in its first week of worldwide release in August 2006.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
