iWorld
Eros International enters into a strategic collaboration with Epic Games
MUMBAI: Eros International has entered into a strategic collaboration with EpicGames related to Eros’s use of Epic’s Unreal Engine across the production slate, paving the way for real-time technology throughout Indian entertainment. Epic Games are also creators of one of the biggest games in the world ‘Fortnite’.
The use of Unreal Engine will help in accelerating production efficiencies using real-timerendering technology, eliminating physical production restrictions on set during shoot andpostproduction. The collaboration will assist Eros in pushing the envelope of high-quality pre-visualization, virtual production, and in-camera visual effects that take the post out of production. Additionally, the strategic human resource investment into the collaboration will result in support for the growth and development of Eros's talent pool.
Traditionally used in games, Unreal Engine is ushering in a new era of storytelling across media, becoming integral in the production of episodic animation, live-action blockbusters, and short- form content, and more. The advanced real-time rendering capability of Unreal Engine provides filmmakers with the power to optimize their production pipelines, receive immediate feedback on their work, and make changes to visual assets.
Commenting on the alliance, Eros Group chief content officer Ridhima Lulla said, “We are extremely excited to collaborate with Epic games to further popularize real-time production to India through Unreal Engine. Eros is innovative by nature, and with Unreal Engine, we can bring in better cost efficiency for all our film and television projects across the globe.”
“As key figures in Bollywood production, we are excited to support Eros as they help to spearhead virtual production in India,” said Quentin Staes-Pole, GM SEA/India at Epic Games. “Real-time technology presents a huge opportunity to transform storytelling and the art of filmmaking for creators around the world, enabling new creative horizons and lifting quality, while reducing costs and time to market.”
Eros recently received an Epic MegaGrant, which will be utilized to fund an array of projects currently under development, broadening efforts to take Indian stories worldwide.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
