GECs
Eros, Intel team up to bring Bollywood movies from PC to TVs
MUMBAI: Eros International and Intel Corporation have announced the debut of Eros’s latest Bollywood service on Intel Viiv technology-based PCs.
Accelerating the on-demand, broadband-delivered Bollywood content to PCs connected to TVs, the companies announced plans for the pre-DVD online premiere of the Arjun Rampal starrer I See You, within weeks of its global theatrical release. The film released on 29 December 2006.
At the Consumer Electronics Show (CES), Eros and Intel demonstrated the new service, which delivers access to Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future, informs an official release.
“Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams, while exploring and embracing a variety of exciting new digital distribution technologies, such as Intel Viiv technology. We are a content company that believes in empowering consumers so they can watch what they want, when they want, how they want,” said Eros chairman and CEO Kishore Lulla.
“Through Intel Viiv technology and our collaboration with Eros, we’re bringing the world directly into consumers’ living rooms at the touch of a button. Intel’s goal is to accelerate the availability of broadband-delivered entertainment into every home. And, with Intel Viiv technology, we’re helping to change the economics of distribution and allow more people around the world to enjoy exciting content, irrespective of their physical location,” said Intel’s Digital Home Group vice president and content services group GM Kevin Corbett.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
