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Equitas SFB strengthens Its winning partnership with CSK and GT
MUMBAI: In a move that hits both the financial and cricketing sweet spot, Equitas Small Finance Bank has renewed its partnership with two of the biggest names in Indian T20 cricket Chennai Super Kings (CSK) and Gujarat Titans (GT) as their Official Banking Partner. With this six-year association with CSK and a three-year alliance with GT, Equitas continues to solidify its presence in the sporting arena, standing tall as the ‘bank behind champions’.
This season, Equitas’ branding will feature on CSK’s lead helmet and GT’s back helmet, ensuring its presence in some of the tournament’s most crucial moments. Just as CSK and GT aim to dominate the pitch, Equitas remains committed to empowering individuals and businesses with its seamless digital banking solutions and financial products.
“We are thrilled to strengthen our association with two of the most successful T20 League franchises,” expressed Equitas SFB senior vice president & head of marketing, brand & corporate communications Vignesh Murali. “At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success.”
The campaign goes beyond branding, combining outdoor advertisements, city-specific fan activations, and cricket-linked initiatives to create deeper engagement. It also aims to drive awareness of Equitas’ CASA (Current Account and Savings Account) and loan products, ensuring that financial champions across India get access to convenient, rewarding banking solutions.
With a focus on expanding access to digital banking, Equitas SFB is leveraging this partnership to reach millions of cricket enthusiasts, reinforcing its commitment to innovation, financial inclusion, and customer empowerment.
As the T20 season kicks off, CSK and GT gear up to take the field, and Equitas SFB proudly stands behind them just as it does for the millions of customers striving for financial success.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
