Factual
EPIC on announces association with Quantifi
MUMBAI: EPIC On announced their association with Quantifi, a platform that harnesses phygital inventory offered by growing Community Wi-Fi Networks across India. EPIC On will utilize this association to expand their location based digital engagement with users. EPIC On, home to a premium library of high-quality, India-centric content in high-definition (HD) format, across genres like mythology, food, travel, sports, and wildlife is constantly pushing boundaries with unique partnerships to reach a wider audience base.
Quantifi is one of India’s leading phygital platforms that harnesses community Wi-Fi networks to help brands connect to their target audiences. With the help of location intelligence, this partnership also enables customized messaging to specific locations, with intent to capture user attention and boost brand engagement. Using Quantifi’s platform, EPIC On will tap audiences across coffee shops at key locations.
Applauding this new partnership, Adita Jain – Head, Acquisitions & Syndication, said, “EPIC On is looking at an exciting digital innovation strategy to tap into the tremendous potential of accessing more customers and engaging on newer platforms. Through this association we are going to connect with users and promote accessible, on the go entertainment.”
“Quantifi is elated to exploring this partnership with EPIC On. We believe this new media for advertisement, will bring BAV safe digital engagement for brands” said the founder of Quantifi, Deepanshu Tyagi. Quantifi believes popularizing this advertisement media, will create a true mix between the physical and digital advertising worlds. Unlike some of the other advertising media, Quantifi media is 100% location accurate, gets up to 60 seconds of user attention.
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
