Factual
EPIC on announces association with Quantifi
MUMBAI: EPIC On announced their association with Quantifi, a platform that harnesses phygital inventory offered by growing Community Wi-Fi Networks across India. EPIC On will utilize this association to expand their location based digital engagement with users. EPIC On, home to a premium library of high-quality, India-centric content in high-definition (HD) format, across genres like mythology, food, travel, sports, and wildlife is constantly pushing boundaries with unique partnerships to reach a wider audience base.
Quantifi is one of India’s leading phygital platforms that harnesses community Wi-Fi networks to help brands connect to their target audiences. With the help of location intelligence, this partnership also enables customized messaging to specific locations, with intent to capture user attention and boost brand engagement. Using Quantifi’s platform, EPIC On will tap audiences across coffee shops at key locations.
Applauding this new partnership, Adita Jain – Head, Acquisitions & Syndication, said, “EPIC On is looking at an exciting digital innovation strategy to tap into the tremendous potential of accessing more customers and engaging on newer platforms. Through this association we are going to connect with users and promote accessible, on the go entertainment.”
“Quantifi is elated to exploring this partnership with EPIC On. We believe this new media for advertisement, will bring BAV safe digital engagement for brands” said the founder of Quantifi, Deepanshu Tyagi. Quantifi believes popularizing this advertisement media, will create a true mix between the physical and digital advertising worlds. Unlike some of the other advertising media, Quantifi media is 100% location accurate, gets up to 60 seconds of user attention.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
