iWorld
EORTV introduces optional viewing and multilingual programming on its platform
Mumbai: EORTV has introduced two new features for optional viewing – ‘Family Mode’ and ‘Original Mode’ – for all its content. The development comes in a bid to adopt new and advanced technology that allows and encourages self-censorship.
EORTV has also introduced multilingual programming for its original shows. The platform has made its content available in Hindi, Marathi, English and Gujarati and has plans to introduce more languages.
“We will always be at the forefront when it comes to technology adoption. Especially technology that drives and instills positive behavioural changes,” said EORTV managing director Falguni Shah. “There can be no better form of censorship than self-censorship. A very good way to put this across is, if you force kids to not to do something and make a hoopla out of it, you will see that the child will end up doing it secretly. An iron rod or a diktat is not the solution. If you rather explain and give the power of choice to the child you will see a much better response, the kid will understand and not be obsessed with what has been forbidden. We want to introduce and develop this culture of self -censorship.”
She added, “Introducing English has been a strategic move, we want a platform from India to go international and win hearts. It will not only make EORTV a world class brand but it will also help to get export sales and revenue for India. Indian content is always in demand. Also, we want the society to accept and spread awareness of the community so family mode will help parents and teenagers watch content together and understand the community better.”
“Ours is a diverse and multilingual country. Most of us are at least bilinguals and hence we felt the need to expand our language base and make our content available in different languages,” said EORTV founder Deepak Pandey. “Also, if you look at the interiors and rural India, regional languages and mother tongue works and we want to reach out to rural India as well with our content. What worked to our advantage is that most of our content in spirit is language agnostic. They are universal, as most stories revolve around the dynamics of human relationships and there are no regional biases so turning them around to various languages did not seem uphill.”
EORTV is a video streaming app that offers thousands of hours of premium, exclusive and original LGBTQ content.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
