GECs
Enterr10 to launch two Bengali channels
MUMBAI: There was a time when Hindi speaking market was much preferred by the Indian audiences, whereas regional markets weren’t much spoken about. Considering the increasing viewers’ interests towards regional space, broadcasters have also planned to shift their focus on launching regional channels for the viewers.
Enterr10, an Indian media and entertainment company which already has a Hindi general entertainment channel (GEC) called Dangal TV, a Bhojpuri and Marathi movie channel named Bhojpuri Cinema and Fakt Marathi in their cluster. The company has added another feather to its cap by launching two more Bengali channels, which will be GEC and a movie channel.
A source close to the development confirmed the news and revealed that Enterr10 Bangla will be a GEC channel and Shaandaar Cinema will be a Bengali movie channel. “Both these channels are SD and free-to-air. The GEC channel will have original content. As of now, everything is the in the planning process.”
The source also disclosed that both the channels will be launched in the next two months. “We have already the soft channels. The dates of the launch will be decided within 3-4 days.”
The network has started test transmission service from Intelsat17 satellite at 66.0 degree east.
The other players in the Bengali GEC and movies market include Star, Zee, Sony and Colors. Sun TV is the other network that will set the ball rolling to enter into the Bengali market. It will be interesting to know whther or not these regional GECs and movie channels are able to resonate well with the Indian audiences.
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GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
