Movie Channels
Enterr10 to invest in library, innovative programming & distribution to secure market leadership
MUMBAI: Free to air (FTA) channels aren’t expected to rule BARC charts. But beating all odds, Enter10 Television has managed to break that stereotype over and over. With five FTA channels in its bucket – Dangal TV, Bhojpuri Cinema, Fakt Marathi, Enterr10 and the newly-launched Enterr10 Bangla, the network is ruling the rural market and continues to expand in the urban and regional markets as well.
While Dangal TV has been a chart-topper for several months as per BARC ratings in the across genre and GEC categories, Bhojpuri Cinema also commands a leading position. Going forward, the company anticipates high growth for Enter10 as well with the launch of 52-week world television premiere.
Sharing the roadmap for the channel, Enterr10 CEO Joy Chakraborthy said, “We will continue to invest in good library, innovative programming and of course distribution and I foresee a huge growth coming for this channel in the future.”
“We have launched 52-week world television premiere. So, every week the channel has a world television premiere,” he said, adding that this will further aid in consolidating its position in both rural and urban markets.
“The USP of Enterr10 is that it delivers consistent ratings through the day, making it a very lucrative choice for advertisers. Now with world television premieres, we expect further spikes in viewership, which will lead to higher rates for the said slot,” he added. “While we are in leadership position in rural India, our strength in the urban market is also evident and this gives us a strong saleable reach.”
Enter10 has also very successfully monetised South dubbed films, which are now a regular feature on the channel.
“Southern dubbed movies, actually, work very well in the Hindi heartland,” quipped Chakraborthy adding that the channel has a vast content library of movies which are a healthy mix of Hindi language as well as South dubbed films. He stated that the channel has a variety of genres – action, romance, family and drama.
Apart from movies, the channel has also experimented with reality shows like Fear Factor in the past and such experiments will continue in the future as well, Chakraborthy assured.
“While the core will remain films, we will continue to experiment and get differentiated content for our viewers from time to time,” he said.
The Hindi movie genre is dynamic, challenging and cluttered due to the presence of many channels, including some from old-horses like Zee and Star.
“Despite these challenges, in terms of revenue and viewer affinity, Hindi movie genre is the second-largest category in Indian television. We entered a little late but with robust distribution and strong citation of film FPC, we have been able to create our own space despite multiple challenges in terms of movie costs and library.”
Chakraborthy said that NTO has been beneficial for the network. “We are the only network that has grown post NTO and thus, advertisers are also getting value for money. Enterr10 has been a significant contributor to our overall revenue growth.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
