GECs
Endemol’s game shows sold worldwide
MUMBAI: Endemol International has announced several new deals on hit game show Deal or No Deal, the recently acquired Take It or Leave It property and 1 vs 100.
Take It or Leave It from Intellygents has been sold to Telecinco in Spain where the first series is due to launch later this year. And in Italy, RAI has renewed the show for a second season following its successful run last summer. The format has also just gone to air on NL2 (TROS) in the Netherlands.
In the Middle East, Deal or No Deal is heading to LBC following a previous run on MBC. LBC is launching a new prime time daily version this month. The format is also set to air in Denmark later this year on TV2. The format has now been sold to 45 countries worldwide including the U.S.
In Asia, VTV in Vietnam acquired 1 vs. 100 for launch in May. The show also recently premiered in Norway where it is a prime time hit for TV2. 1 vs. 100 has now been sold to 12 countries with both weekly and daily versions on the air.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
