GECs
Endemol India upbeat as ‘Fear Factor’ opens well for Sony
MUMBAI: Endemol India is upbeat as the opening numbers of Fear Factor India have come in. The show opened with TVRs of 4.6 in the C&S 4+ Hindi speaking markets (HSM), whereas it garnered TVRs of 3.2 in the C&S 4+ all India markets.
Fear Factor, which airs on Sony Entertainment India’s flagship channel SET, has opened as the channel’s top rated show.
And it’s not just Fear Factor India that the production company is buoyant about. At present Endemol has three shows on two channels in the 8 pm – 11 pm band. On Sony it has Deal Ya No Deal from 8 – 9 pm and Fear Factor from 9 – 10 pm. On Star One, Endemol has The Great Indian Laughter Challenge Dwitiya (TGILCD), which airs from 10 – 11 pm.
Speaking to Indiantelevision.com on Fear Factor India, an elated Endemol India managing director Rajesh Kamat said, “We are very happy with the opening numbers of Fear Factor and they have met our expectations. We are confident that the numbers from here on will only be on the rise as word of mouth is sure to bring in new viewers to the show.”
Dwelling on the factor that worked for the show, Kamat said, “Fear Factor has a novelty aspect, which has a potential of clicking with the audience. Apart from that, the chance of seeing celebrities in real life situations that involve thrill and drama has also worked for the show.”
Kamat is of the opinion that even without the celebrity factor, the show will continue to deliver numbers because of its freshness.
Now moving on to TGILC Dwitiya on Star One, which opened at a TVR of 5.06 in the C&S 4+ HSM. This was the first major project Endemol started work on after setting shop in India. If one had to compare the opening ratings of the first season, TGILC has surely seen a considerable increase in ratings. The first season opened with TVRs of 2.3.
Kamat said, “This is surely a good sign for us as the show has opened at 5 TVRs. One must keep in mind the fact that Star One is having connectivity problems in Mumbai and despite that the ratings is good. If we had had no problems in Mumbai, I’m sure the show would have opened at a TVRs of 7, because at the end of the day Mumbai is an important for any channel.”
The format of Deal Ya No Deal underwent a revamp when the anchor R Madhavan called it quits. Post his departure, in came the suave Mandira Bedi who has kept the show going. However, on the numbers front, Deal Ya No Deal hasn’t managed to deliver much.
But there’s more to come from Endemol India’s kitty. The high-tension game show Heartbeat will soon be launching on Star One. So one can expect a lot of activity from Endemol in terms of new programming and also good ratings.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
