Movies
‘Ellam Mela Irukuravan Paathupan’ set for a direct television premiere on Colors Tamil
Mumbai: Viacom18’s Tamil Entertainment channel, Colors Tamil, is all set to present the direct television premiere of ‘Ellam Mela Irukuravan Paathupan’, a science fiction comedy, on Sunday, 26 March, at 2:00 pm.
Debutant director U. Kaviraj has conceptualised this truly out-of-the-box sci-fi movie in which an alien and a human being battle it out for a highly valued creation from outer space that could change the fate of mankind.
Produced by Rowther films, the movie has roped in Karthik Acharya for the music along. Aari and Subhashree, who is from Sri Lanka and is also making her debut, play the lead roles. It also features Motta Rajendran, Dheena, Bagavathi Perumal and Sarath in important roles.
Ellam Mela Irukuravan Paathupan is a completely new offering in the Kollywood cinema industry as aliens and humans collide in a never-before-seen visual masterpiece.
Commenting on the premiere, Kaviraj said, “With the direct television premiere of Ellam Mela Irukuravan Paathupan on Colors Tamil we are hoping to reach out to a larger audience. I am extremely glad that I chose this path for the release as the trailer has received very good response from the audience. I am certain that this weekend is going to be super extraordinary for viewers as the movie is a complete entertainer from start to finish.”
Adding to this, Aari said, “I am thankful to the Director U. Kaviraj for choosing me to be a part of ‘Ellam Mela Irukuravan Paathupaan’. I have played a totally new role for the first time in my career. I am very excited that people can watch this one-of-a-kind spectacle right from the comforts of their homes on Colors Tamil channel this Sunday. Audiences of all age groups can enjoy this interesting science fiction, a technology-based entertainment movie which has aliens and other exciting innovations in it.”
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
