GECs
Ek Main Aur…ties up with ‘Corporate’; Sa Re Ga Ma Pa L’il Champs set to roll
MUMBAI: Zee TV’s music talent hunt show Sa Re Ga Ma Pa Ek Main Aur Ek Tu has tied up with Percept Groups P9 Integrated Pvt Ltd. to promote the film, Corporate. Director of the film Madhur Bhandarkar was a guest on the show this week.
Meanwhile, the auditions for the next series Sa Re Ga Ma Pa L’il Champs will be held tomorrow (17 June) in Lucknow at the Ravindralaya Auditorium and in Delhi at the National Science Centre. The audition in Mumbai will be at the Russian Culture Centre on 18 June. This contest is open to children between the ages 8 to 15 years. The series is expected to go on air next month.
As a part of the tie up with P9, Corporate will be extensively promoted on the channel. Besides this, the biggest draw of the alliance is that the film’s lead actress Bipasha Basu will be a guest at the grand finale of Ek Main Aur Ek Tu in Dubai. Kay Kay Menon, the lead actor in the film, is also expected to be present. The finale will be held on 24 June.
Director Gajendrra Siingh said, “All along the series, we have had promotional tie ups with many Hindi films and to be associated with a director like Madhur Bhandarkar, who is known to be a trendsetter in his craft, is a privilege.”
Zee TV vice president marketing c said, “It is a pleasure to be associated with the movie. Sa Re Ga Ma Pa Ek Main Aur Ek Tu’s performance has surpassed our expectations and at this stage, we are proud to associate ourselves with a promising movie like Corporate.”
This week, Bhandarkar along with the film’s music director Shamir Tandon, witnessed the two final jodis, Ujjaini and Aishwarya and Banjyotsana and Sharib, perform to a live orchestra. Both left the sets impressed with the young talented jodis sing to the tune of string instruments.Says Bhandarkar, “We had lots of fun during the semi-final in Mumbai, and we look forward to seeing the participants yet again in the finals. We have an interesting surprise in store for the winners.”
Tandon said, “It is awesome that people as young as them are getting an opportunity to showcase their talent to billions of people via television. I am envious of them.”
P9 general manager marketing Maneesh Mathur says, “Today, a film has a very short shelf life, so marketing of a film is as important as the content of the film. Corporate will get a lot of visibility because it will be promoted across the Zee Network and Sa Re Ga Ma… will deliver higher ratings because of the celebrities. We are confident that this tie up will benefit both Zee and Sahara One Motion Pictures.”
The finale of Sa Re Ga Ma Pa Ek Main Aur Ek Tu is expected to have performances by the finalists and the ousted jodis. The winners of the contest will receive a music contract worth Rs 50 lakh, and will also receive a grand surprise from Bipasha Basu and Madhur Bhandarkar at the event.
Today, the jodis are performing in Delhi at the Talkatora Stadium with Hariharan as the judge. The jodis will perform in Kolkatta on 18 June at the Nazrul Manch with Leslie Lewis and singer Usha Uthup as the judges. Sa Re Ga Ma Pa Challenge 2005 winners Debojit and Vineet are to be the hosts at both these events respectively. The show in Delhi will be aired on 22 June and the Kolkatta show will be aired on 23 June at 10 pm.
Viewers can watch the finale of Ek Main Aur Ek Tu on Zee TV, on Saturday, 24 June, 8 pm onwards.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
