News Broadcasting
‘Ek Mahal Ho Sapano Ka’ crosses 900-episode mark
Ek Mahal Ho Sapano Ka, the precursor to the tide of saas-bahu sagas that swept Indian television in the last two years, has just crossed the 900 episode milestone on Sony.
A product from the Shobhna Desai Productions stable, the original nightly soap that follows the happinesses and tragedies of a Gujarati joint family, Ek Mahal… claims to be the longest running soap on Indian satellite television. It still has some way to go though if it wants to catch up with the Marathi series Damini which completed 1,000 episodes on DD Sahyadri on 16 May.
Produced by Shobhna Desai, directed by Vipul Shah and scripted by Aatish Kapadia, Ek Mahal… is a bilingual serial, the Gujarati version – Sapana Na Vavetar – ran on DD Gujarati.
Ek Mahal… started its run on Sony in 1998, according to an official release. The serial, claims the release, commands a wide Indian audience in the UK and USA and has been a launch pad for more than 200 Gujarati theatre artists thus far.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
