DTH
Efforts on to make IT available to rural areas: economic survey
NEW DELHI: The Government has formulated a proposal to establish 100,000 Common service Centres (CSCs) in rural areas, which will serve not only as the front-end for most government services but also as a means to connect the citizens of rural India to the World Wide Web.
According to the Economic Survey 2006-07 tabled in Parliament today by Finance Minister P Chidambaram, the scheme will be implemented through Public Private Partnership (PPP). An outlay of Rs. 57.42 billion has been approved of which the share of the Central Government and the State Governments would be Rs 8.56 billion croe and Rs 7.93 billion, respectively. The balance would be invested by the private sector.
Listing the Policy Initiatives For Electronics and IT Sector, the Survey says that In order to ensure that the benefits of IT reach the common man, the Government has initiated a move to make available tools and fonts in various Indian languages freely to the general public. Tamil, Hindi and Telugu software tools and fonts have already been released. All Indian languages are expected to be covered in the next one year.
A proposal for Electronics and IT Hardware Manufacturing Policy is also under consideration which aims to rationalize tariff structure on capital goods and inputs, unify manufacturing for domestic market and exports, facilitate registration of international patents, transfer state-of-the-art technology (TOT) and enhance Research and Development.
The Information Technology Amendment Bill has been introduced in the Parliament on 15 December, 2006 to put in place technology applications, security practices and procedures relating to such applications. Furthermore, it addresses the issue of technological neutrality in IT laws as recommended by UNCITRAL Model Law on Electronic Signature.
The Survey noted that the Indian IT-enabled Services and Business Process Outsourcing (ITES-BPO) have demonstrated their superiority, sustained cost advantage and fundamentally-powered value proposition in the international market. The software and ITES exports from India grew from $12.9 billion (Rs 582.4 billion) in 2003-04 to $17.7 billion (Rs 782.3 billion) in 2004-05. Software and ITES exports from India estimated at $23.4 billion during 2005-06 was up 32 per cent from the previous year.
This sector is growing with Indian companies expanding their service offerings, enabling customers to deepen their offshore engagements and shifting from low-end business processes to high-value ones.
While there have been no spectacular achievements in the hardware segment as in the case of the software segment of the IT sector, there has been a steady progress in production and exports of hardware.
Contrary to some popular misperceptions, the growth of the IT and ITES sector has had a salutary effect on the employment scenario with total number of professionals employed in this sector growing from an estimated 284,000 in 1999-2000 to
1,287,000 in 2005-06. The increase in the number of employed person in the sector wasas high as 230,000 in 2005-06 itself. In addition, Indian IT-ITES is estimated to have helped create an additional 3 million job oppurtunities through indirect and induced employment in telecom, power, construction, facility management, IT transportation, catering and other services. Government has taken several steps to further enhance this industry.
With strong demand over the past few years placing India among the fastest growing IT markets in the Asia-Pacific region, the industry’s contribution to GDP rose from 1.2 per cent in 1999-2000 to an estimated 4.8 per cent in 2005-06. Indian companies are enhancing their global services delivery capabilities through a combination of greenfield initiatives, cross-border mergers & acquisitions, partnerships and alliances with local players. This is enabling them to execute end-to-end delivery of new services. Global software giants such as Microsoft, Oracle and SAP, have established their captive development centres in India.
A majority of the companies in India have already aligned their internal processes and practices to international standards such as ISO, CMM, and Six Sigma. This has helped establish India as a credible sourcing destination. As of December, 2006, over 400 Indian companies have acquired quality certifications with 82 companies certified at SEI CMM Level 5 – higher than any other country in the world.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
