e-commerce
Ecloset joins ONDC Network
Mumbai: Ecloset, the premier destination for personalized styling services, is proud to announce its integration with the Open Network for Digital Commerce (ONDC). This strategic partnership marks a significant milestone in Ecloset’s mission to democratize fashion styling and empower individuals across India.
ONDC, an initiative by the visionary Nandan Nilekani, creator of India’s Aadhaar system, is a revolutionary open network designed to connect buyers, sellers, and payment providers in the digital commerce ecosystem. It serves as a digital trade facilitator, providing a level playing field for all participants.
Through this integration, Ecloset’s tech-enabled, personalized styling-advisory service will become easily discoverable to millions more customers nationwide. By leveraging the ONDC network, individuals from all corners of India will soon have seamless access to Ecloset’s team of highly experienced fashion stylists, who specialize in creating custom looks tailored to each client’s individuality, comfort, aspirations, and preferences.
“We are thrilled to join the ONDC network and expand our reach to a broader audience across India,” said Ecloset founder & managing director Rashmi Chopra. “This integration aligns perfectly with our mission to bring out the best in individuals through their personal fashion and style. By harnessing the power of ONDC, we will be able to enhance our catalogue, provide a wider choice of products, and deliver greater value to our customers.”
In addition to making Ecloset’s personalised styling services more accessible, the integration with ONDC will enable customers to seamlessly find and purchase products recommended by Ecloset stylists through any app integrated with the ONDC network. This streamlined shopping experience will empower individuals to express themselves confidently, whether at the workplace, social gatherings, or family occasions.
As Ecloset continues to innovate and expand its offerings, the collaboration with ONDC reaffirms its commitment to revolutionising the fashion industry and empowering individuals to embrace their unique style with confidence.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
