Applications
eBay India announces Latif Nathani as managing director
MUMBAI: eBay India today announced a shift in leadership. Latif Nathani, a senior executive in the technology space in both India and the US will join eBay India as managing director.
Nathani is taking over from Muralikrishnan B, who will be completing his responsibilities by the end of the quarter and then will be looking at exploring entrepreneurial opportunities.
Nathani said, "I am excited about leading the thriving eBay India business, a market leader in India, that has helped thousands of entrepreneurs make a livelihood as well as provide vast selection and great deals to millions of consumers. The marketplaces business model fascinates me and I look forward to steering the talented India team to even greater heights."
Nathani has 22 years of experience including a 15 year career at Microsoft and Symantec and most recently served as CEO of product strategy consulting firm. He has extensive expertise in building and leading high performance global business, engineering and marketing teams. He also led a consumer incubator for Microsoft India (including equity investments in mobile payments), headed global product marketing for Symantec‘s Norton business and was cofounder of eMemories.com.
Muralikrishan said, "It has been my proud privilege to lead the India team and business through two of the most exciting years the industry has seen. We have set new benchmarks improving the customer experience along with building a stronger brand and reputation among government, industry, entrepreneurs and consumers."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
