iWorld
EazyDiner Foodie Awards joins News9 Plus for culinary honour
Mumbai: EazyDiner Foodie Awards and News9 Plus are delighted to unveil an exclusive collaboration slated for March 23rd at the Grand Hyatt. This milestone partnership marks a significant achievement for both organizations as they unite to honour excellence in the world of food and beverage.
Recognised as the ‘Oscars of the food and beverage industry,’ the EazyDiner Foodie Awards have earned widespread acclaim for their commitment to celebrating innovation and excellence in gastronomy. With seven successful events hosted across three cities including Mumbai, New Delhi and Bengaluru, these awards have become a beacon of recognition within the industry, revered by food enthusiasts, industry insiders, and social influencers alike.
“We are delighted to collaborate with EazyDiner Foodie Awards, a platform that resonates with our fervour for celebrating excellence,” said Raktim Das, Chief Growth Officer, TV9 Network. “This collaboration marks a significant stride in offering our viewers an exclusive glimpse into the world of esteemed industry leaders, celebrity chefs, and visionary entrepreneurs,” added Das.
Furthermore, this partnership introduces ‘Lounge Knights,’ an innovative platform curated by News9 Plus, aimed at cultivating engagement and the exploration of culinary brilliance.
“EazyDiner Foodie Awards are the biggest restaurant awards voted by the people who dine at these amazing restaurants. Cheers to the creators of delicious experiences! Honouring the artisans of taste, the architects of ambience, and the maestros of culinary delight. Here’s to the hoteliers, restaurateurs, foodies, and the enchanting places they craft, where every bite is a symphony and every meal a masterpiece,” said EazyDiner & Postcard Hotel founder Kapil Chopra.
EazyDiner co-founder & CEO Sachin Pabreja expressed his enthusiasm for the partnership during this year’s EazyDiner Foodie Awards 2024, stating, “We are thrilled to collaborate with News9 Plus to extend the reach of the EazyDiner Foodie Awards to a broader audience. Our mutual dedication to acknowledging and honouring excellence within the food and beverage industry underscores our commitment. We extend our best wishes to all the nominees and express our gratitude to EazyDiner foodies for their invaluable votes.”
As News9 Plus and EazyDiner embark on this collaborative journey, both organisations envision a mutually beneficial relationship founded on the shared aspiration of creating an unforgettable experience that celebrates the vibrant culinary landscape and inspires future innovation.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
