e-commerce
Easypolicy raises $2.2 million in funding led by Ronnie Screwvala’s Unilazer
MUMBAI: Serial entrepreneur Ronnie Screwvala is on an investment spree. After recently funding the online gadget accessory store DailyObjects, Screwvala’s Unilazer Ventures has now invested in insurance policy aggregator EasyPolicy.com, an insurance comparison website.
EasyPolicy has raised approximately $2.2 million in a fresh round of funding, which was led by Unilazer along with others like Refex Energy founder and managing director Anil Jain as well as Burman Family Office, which is the investment arm of Dabur India promoters’ family.
The funds will be used to build the company’s technology platform, enhance its product portfolio, as well as to strengthen its marketing team.
Noida-based Easypolicy Insurance Web Aggregators operates the portal, which was launched in 2011 by Alok Bhatnagar, Neeraj Aggarwala and Divyanshu Tripathi.
Till date, Screwvala has invested in various ventures like MeraDoctor, Lenskart, Zivame, SilverPush, EkStop, Yumist, Timessaverz and artificial intelligence (AI) startup Niki.ai amongst others.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
