News Broadcasting
& e-mail access most popular multimedia applications: Siemens AG survey
MUMBAI: Mobile television and e-mail access via mobile handsets have been identified as the most popular advanced multimedia applications in a survey conducted by the German communication giant Siemens AG.
About three fifths of respondents participated in the survey expressed interests in paying for mobile TV while about three quarters said they are keenly interested in the ability to send, receive and edit their e-mail on their wireless devices.
About 74 per cent of those surveyed expressed interest in mobile e-mail access while 59 per cent voted for mobile TV.
The study conducted by Siemens surveyed 5,300 mobile users in eight countries – Brazil, Canada, China, Germany, Italy, South Korea, Russia and the United States. The survey results were recently revealed at the 3GSM World Congress in Barcelona.
At the Congress, Siemens showcased a mobile multiplayer game Master of Maya that it said would be attractive to players while enabling new business models for network operators. The game unites the elements from the world of online multiplayer games with elements of popular trading card games from the United States and Japan.
Siemens also showcased its latest WiMAX (Worldwide Interoperability for Microwave Access) solutions, which it said provides mobile operators another choice for wireless broadband deployment.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
