e-commerce
E-Commerce giants dish out exclusive offers this Leap Year
MUMBAI: Even as e-commerce giants lure customers via various discount offers throughout the year, this leap year the companies have found yet another reason to attract more shoppers.
With an extra day added to this year in 29 February, e-commerce sites are poised to take advantage in order to boost sales by offering high discount rates. Websites like Askmebazaar.com, Amazon.in, Snapdeal.com, AmericanSwan.com, Zimmber.comand Paytm.com are offering special discounts on 29 February with an aim to pump up sales.
Askmebazaar.com, an online marketplace for shoppers has come up with exclusive leap year deals by offering up to 70 per cent off on every item. On the other hand, Snapdeal.com is offering free data and bank discounts on Infocus smartphones.
Buyers will be able to avail offers of up to 65 per cent off plus 100 per cent cashback on every 29th order on AmericanSwan.com. The leap deal is also available on sites like Jabong where clothing, footwear and accessories have upto 80 per cent off, 20 per cent off and one per cent off respectively. Meanwhile, Shopclues.com is providing flat 77 per cent off on daily essential combo packs.
Grand appliances sale by Amazon.in is offering upto 50 per cent off on top appliances. It is also offering 25 per cent off on Lenovo, Asus, dell laptops and two in ones. Not the one to be left behind, Paytm.com is also offering mobile recharge offers where customers can avail Rs 65 cashback on every recharge of Rs 500.
Moskart.com and Cubishop.com, the marketplace for consumer electronics industry is offering exclusive offers for the year’s extra day. Moskart.com is offering half price on mobile and mobile accessories, whereas Cubishop.com will be selling mobile charger for Samsung and Android mobiles for just Rs 150.
Zimmber.com, the only site that provides handyman services like electrical, AC, plumbing et al has come up with mega offers for 29 February by offering flat Rs 444 off on salon spa, car spa and pest control. It is also offering Rs 333 off on sofa spa, Rs 222 off on air conditioner services and Rs 555 off on home spa.
The online eyewear portal Lenskart.com is also eyeing more customers by giving customers 29 per cent off plus 29 per cent cashback on every purchase.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
