e-commerce
E-Commerce giants dish out exclusive offers this Leap Year
MUMBAI: Even as e-commerce giants lure customers via various discount offers throughout the year, this leap year the companies have found yet another reason to attract more shoppers.
With an extra day added to this year in 29 February, e-commerce sites are poised to take advantage in order to boost sales by offering high discount rates. Websites like Askmebazaar.com, Amazon.in, Snapdeal.com, AmericanSwan.com, Zimmber.comand Paytm.com are offering special discounts on 29 February with an aim to pump up sales.
Askmebazaar.com, an online marketplace for shoppers has come up with exclusive leap year deals by offering up to 70 per cent off on every item. On the other hand, Snapdeal.com is offering free data and bank discounts on Infocus smartphones.
Buyers will be able to avail offers of up to 65 per cent off plus 100 per cent cashback on every 29th order on AmericanSwan.com. The leap deal is also available on sites like Jabong where clothing, footwear and accessories have upto 80 per cent off, 20 per cent off and one per cent off respectively. Meanwhile, Shopclues.com is providing flat 77 per cent off on daily essential combo packs.
Grand appliances sale by Amazon.in is offering upto 50 per cent off on top appliances. It is also offering 25 per cent off on Lenovo, Asus, dell laptops and two in ones. Not the one to be left behind, Paytm.com is also offering mobile recharge offers where customers can avail Rs 65 cashback on every recharge of Rs 500.
Moskart.com and Cubishop.com, the marketplace for consumer electronics industry is offering exclusive offers for the year’s extra day. Moskart.com is offering half price on mobile and mobile accessories, whereas Cubishop.com will be selling mobile charger for Samsung and Android mobiles for just Rs 150.
Zimmber.com, the only site that provides handyman services like electrical, AC, plumbing et al has come up with mega offers for 29 February by offering flat Rs 444 off on salon spa, car spa and pest control. It is also offering Rs 333 off on sofa spa, Rs 222 off on air conditioner services and Rs 555 off on home spa.
The online eyewear portal Lenskart.com is also eyeing more customers by giving customers 29 per cent off plus 29 per cent cashback on every purchase.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
