News Broadcasting
DW News eyes greater coverage on S. Asia riding on reach in India
NEW DELHI: German public service broadcaster Deutsche Welle, which launched its 24-hour English news channel in India on 22 June, 2015, is committed to increase its coverage on south Asia from the current 30 per cent, riding on its large scale reach in India. While the company’s flagship channel DW had started out with 300 TV homes in India, DW News now beams in 71 million TV households across direct to home (DTH) and cable platforms.
DW News is aiming to increase its coverage in India of local issues as well as highlight local heroes and has appointed two India correspondents for the same. Speaking to Indiantelevision.com, DW head of news and current affairs Carsten von Nehman said, “Now that we have two correspondents in India, we hope that there will be greater coverage.”
DW News India head Sudeep Malhotra added that the channel is available on DTH platforms namely Dish TV, Airtel and DD Freedish. It is also available on cable networks including Asianet, Hathway, DEN Network, InCable Network, Ortel and GTPL. The programmes are beamed via ASIASAT 7 satellite. According to him, the channel’s viewers included teens to people in their mid or late forties.
According to von Nehman, the channel’s morning slots were generally devoted to Europe, while the early afternoon slots were about news from south Asia. The late afternoon slots were on African news and the night shows related to North America. This had been planned meticulously based on the time zones in these respective countries.
He said apart from news on the hour, highlights included the lifestyle shows like Euromaxx, Arts 21 and Tomorrow Today. Other show include Discover Germany, Global 3000, In Good Shape, Kick-off (DW has a tie-up with the German Football Association) and the political talk show Conflict Zone with Tim Sebastian.
Asked about the marketing of the channel, von Nehman said that there would be no advertising in newspapers or elsewhere. Marketing was being done more subtly through involving viewers via contests and interactions.
“The new DW TV opens a window to the world for our viewers in South Asia. DW offers a unique perspective that is especially valued by local business and opinion leaders and DW News will now provide them with insights into international head-lines and the details behind regional issues,” said DW head of distribution Asia Dorothee Ulrichs.
German ambassador Martin Ney and Prasar Bharati CEO Jawhar Sircar were the main speakers at the formal launch in India.
It may be recalled that Prasar Bharati had signed a memorandum of understanding (MoU) with DW last year paving way for distribution of DD India on DTH platform of Hotbird-13B Satellite and the reciprocal distribution of DW-TV on DD Freedish.
According to Ney, India had Germany had many things in common, including federalism, a free press and healthy trade relations. “Germans are curious to know more about India and this is evident from the growing number of tourists to Germany from this country,” he said.
Sircar said the primary aim of a public service broadcaster should not be to impose any news or information on the viewers, and leave it for the consumer to decide.
“India has over 400 news channels and so there’s ample choice, but the real challenge lies in getting to the 150 million cellphones since the consumer is not using the mobile to get information,” Sircar said.
DW is Germany’s international broadcaster with content in 30 languages. The flagship channel DW provides analysis and insights to viewers around the globe, reporting on important issues in English 24/7.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
