eNews
Durga Raghunath takes charge as CEO, Network18 Digital
MUMBAI: Network18 Digital, the digital content arm of Network18, has strengthened its leadership structure by elevating Durga Raghunath to CEO.
She was earlier the CEO of Firstpost.com, the news and opinion portal from the group. Lakshmi Narasimhan, the previous CEO for the group’s digital content business, is now moving onto a corporate role.
Network18 COO Ajay Chacko said “At Network18 Digital, we are proud to have built cult digital content brands which have had a defining influence on the space. As consumer internet in India undergoes a paradigm shift, we continue to be focused on leading this change from the front. Durga is well-equipped to lead this effort for us due to her strong understanding of the digital user, products and the opportunity.”
Narasimhan added “Durga has played a stellar role in transforming Firstpost from an innovative idea into a leader brand today. We are confident that in this expanded mandate, she will take Network18 Digital to newer heights”
Speaking on her elevation, Raghunath said “The Network18 Digital portfolio would make anyone proud. As digital usage and spends spiral up in India, it is exciting to have the opportunity to do more with our existing products as well as build new ones”
Raghunath has over ten years experience in publishing – both books and digital. She previously worked with the Wall Street Journal, Mint and HarperCollins in New York. She has an MBA from ISB and studied publishing at Columbia University. Durga joined Network18 in 2011 and conceptualized and launched firstpost.com.
Network18 Digital, earlier referred to as Web18, comprises a bouquet of digital content brands and services. This includes Moneycontrol.com, Ibnlive.com, Firstpost.com and Burrp.com. Cumulatively, Network18 Digital reaches over 25 million unique visitors on an average every month, according to comScore.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
